A multiplayer regatta, with a real helm
A sailing simulator built in Unreal Engine with a real helm and winch, live leaderboard and photobooth, touring the brand's European stops.
- End client
- Tommy Hilfiger
- Services
- Games & Gamification, Phygital installations
- Context
- Roadshows, fairs & retail
- Year
- 2025
The project
For the summer European roadshow we built a multiplayer regatta simulator: two stations, a 3D environment in Unreal Engine and two physical controls, a helm and a winch connected via Arduino.
Visitors race in teams with a real-time leaderboard, register on iPads and pass through the photobooth with on-the-spot printing.
The kit travels with the tour: we install it with the exhibition contractor, update it stop by stop and monitor it remotely.